Friday, September 15, 2017

Customer Facebook Groups That Thrive Not Die

We would like to invite you to join in on our FREE 3 part series on Customer Facebook Groups That Thrive Not Die. Online Customer Communities are CRUCIAL for direct sellers - to build relationships, maintain communication, and continue to find new hostesses and team members. But what if your existing Facebook group is not working for you? Well, we have tips for that! From post ideas to get your customers engaging with you, to how to manage content on your fan page vs. your profile vs. your group, look for tips that you can implement right away to start seeing changes in how you're achieving success online. The free library goes live Monday, September 18th - sign up here: www.fbgroupsuccess.com. 


Wednesday, August 23, 2017

Creating Amazing Customer Groups

Successfully Social partnered with CinchShare last night to train on VIP Customer Groups and it was a huge success. We had such a good time sharing tips and tricks, and answering questions. If you missed the training, you can catch the whole thing here: https://www.facebook.com/events/260201424485576/

One of the things we covered was 5 adjectives to keep in mind as you are creating content for your social media channels:
  • Enchant
  • Educate
  • Entertain
  • Engage
  • Empower
How well do you feel you are doing at accomplishing any or all of these "E" words? During the training last night, it seemed that most felt they had the hardest time with "Enchant", so expect to see us talking about that more in the future. In the meantime, comment below and tell us what you're doing to enchant, educate, entertain, engage and empower.

Monday, August 14, 2017

Facebook: Personal vs. Page vs. Group...HUH?

So a lot of people start their business and immediately start blasting about it on their personal Facebook wall. Not calling anyone out, I think we've ALL been guilty of this at one time or another. But the fact of the matter is, your personal wall is NOT where you should be promoting your business, and doing so is against Facebook policies, and quite possibly your company policies as well.

So what is an aspiring entrepreneur to do? You want to market your business, you know your customers are on Facebook...but you don't want to get in trouble, right? With all that in mind, here is a quick and dirty basic breakdown of when and how to use the big three of Facebook: your personal profile, your public page, and your customer group.

Personal Profile: this was likely your first foray into Facebook. Create an account, connect with friends, find out which of your old high school friends got ugly, and share pics of your kids. That, in a nutshell, was what Facebook was created to do. Now that you have a business, this is STILL what your personal profile is for. But you can, from time to time, share business related items in a roundabout way. Now, we are in no way telling you to post "here's my link, buy my stuff" or "I'm looking for a new recruit, who's interested?" Don't be that girl. Your friends will unfollow you, and you do it enough, Facebook will shut down your account. What you CAN do, is post lifestyle pics...say at your national conference, or out at a team dinner, and say things like "I love spending time with my Pretty Pet Palace sisters. #bestjobever". People are watching, they love to see your pics, and you never know who's interest your might spark with something like that. Just keep in mind that overall, your personal profile should remain personal.

Public Page: often referred to as a Business Page, this is a place where you can promote your business, but also have a little fun and build your personal brand. Regardless of what company you might be a rep for, you are NOT your company. You are not Origami Owl, or Pampered Chef, or whatever company you represent, you are YOU, and you want to brand yourself accordingly. Absolutely share company and industry news, but also be sure to put your own spin on things, as well. Run your own contests, share your own pictures, and try to start the relationship with your followers. The great thing about this page is that you do not have to be friends with someone for them to like your page, so your reach has the potential of growing beyond your own circle. You can also, if you like, use the share feature to share things from your public page over to your personal profile. You certainly don't want to do this with every post, but if you've posted something fun over here, then sure, share it. This is also the place that if you plan to spend money via Facebook, here's where you want to do it. If you're running a big contest, those are the types of posts to consider boosting. Just a couple bucks a day can yield you many new likes, comments and contest entries.

Customer Group: this is the spot for you to really connect with your tribe. The people who buy from you, host for you, etc. You absolutely want to invite all your customers to join you here, and you want to make it worth their while to be there by offering them first shot at deals, sneak peeks at new products, etc. before you show the rest of the world. But read that sentence again, please. Invite. That's a big word. Do not just add your friends to this group. Don't even just add your best customer to this group...Invite. It's time to stop kidnapping people and forcing them into your group and time to start captivating them and have them wanting to be there. And even tho this is a business related group, don't be all business all the time. Make it fun. Give them things to respond to that have nothing to do with your company or your product. Play games. Entertain them. They are more likely to come back and keep interacting with you if they don't feel like you are trying to sell them all the time.

So there you have it, the down and dirty of the Facebook big 3. Anything to add, leave us a comment below.

Tuesday, July 11, 2017

If Facebook Were a Country....

So you may have heard, right at the end of June, Facebook reached the 2 billion user mark. Meaning if Facebook were a country, it would be the most populous in the world. After launching only 13 years ago, Facebook now serves 2 billion of the 7.5 billion people on the planet. And there is no end in sight on that growth.

Check out this chart, which can be found in an article from TechCrunch.com


So what does that mean to you, as a business person trying to do business in the land of Facebook? Well, frankly, first and foremost, if you're NOT doing business already on Facebook, you better start. Your competitors are there. Your customers are there. Heck, your customer's mama is there. Everyone is there. If you're not, you are missing the boat. BUT, as we always will tell you at Successfully Social, you better not go in there thinking you can be all business all the time and find that success you're looking for...

Above all else, Facebook is still SOCIAL. It is the perfect place to grow relationships...plant the seeds through your Facebook parties or networking in common interest groups, cultivate those relationships through Facebook Messenger or in your closed customer groups, and ultimately watch those relationships bloom as those customers come back to you, book their own parties, and even become (gasp) FRIENDS of yours outside of the business relationship. That's what this whole crazy Facebook thing is all about.

Look for a future post where we dive deeper into the different areas of Facebook...your personal wall, your business fan page, your closed group...and talk about what is appropriate for each of those different locales.

Wednesday, July 5, 2017

So what IS Successfully Social?

Hi blog world! Welcome to our brand new Successfully Social blog.

Successfully Social officially launched AS Successfully Social in January of 2017, but we've been around creating content prior to that...that's just when we became "us". So who is us, you ask? Let me delve a little deeper...

Successfully Social is Beth Reed and Kelly Van Balkom. We've been in direct sales for a combined insane amount of years, and in 2016 teamed up with Lifeline Coaching & Education to make the realm of social media more accessible to the average direct seller. Social media has changed the face of direct selling, and we are ultra passionate about helping other direct sellers see that they not only need to DO social, but that they need to do it RIGHT.

We've all seen those direct sellers all over Facebook who are doing it wrong...being in your face obnoxious, selling on their personal walls, sending unsolicited messages about joining their team, tagging you in posts about their oh-so-exciting sales, etc. Please, DON'T BE THAT GIRL!

Let's put the SOCIAL back in social media...put the relationship before the sale. Be someone that people WANT to do business with. I promise it's not difficult, and we'll be here for you every step of the way.

Look for more blog posts coming soon, more courses coming soon, and in the meantime you can join us over on Facebook by following the links on the right. See you on social!