Wednesday, November 22, 2017

30 Post Ideas for Your Business Page

Direct Sales Success: 30 post ideas

Writing content is easy...said no one ever. Let's face it, we all get tired of trying to come up with new content all the time for all of our social media channels...customer groups, fan pages, Instagram, Pinterest, Twitter...the list is endless. Sometimes we all need a little spark. Well, that's what we're offering up here, with a list of 30 different posts you can craft for your Facebook Business Pages. Now, you'll notice we didn't say "here's 30 posts, go post them." Nope, sorry, that's not how we roll. Over here at Successfully Social, we firmly believe that you need to make these things your own...put your own spin on, your own voice to...basically take these ideas and craft them to fit YOU and your business and your products. The whole cookie cutter plan might work in the (very) short term, but long term you need to discover your own style, we're just here to help that along a little.

So, with that in mind, take these ideas below, and couple them with our previous post on Your Roadmap to Business Page Engagement and make yourself a content plan for next month. I promise you, when you start doing these things on a regular basis, they really do become easier.

We would love to hear from you on what posts you're creating over on your business page - drop us a line here, or come play with us over on Facebook!

Your Business Page Post Ideas

Thursday, November 16, 2017

Direct Sellers: Stop Sending Christmas Cards!


No, I am not going all bah humbug on you, just hear me out. If you are in the habit of sending Christmas cards to your customers, here's why I want you to stop:
  1. Everyone else is doing it, and in my book that means it's NOT the way to go, because it's not showing your individuality or setting you apart.
  2. Think about how many Christmas cards you get from about the last week of November til the end of December. I'd wager it's a lot. Your customers are swimming in them, too. Therefore a card at this time of the year is getting a lot less attention than a card at say, I don't know, ANY other time of the year. Sure, it'll get hung up with the rest of them, or put in the ever-growing pile, and they might think "oh, that was sweet" but then when the next batch arrives tomorrow, it's forgotten. 
I personally think if you're going to spend the money to buy (or design, or make) a card for your direct sales customers, and then spend the money to mail them all out, you want it to get more than ten seconds of attention. So, rather than jumping in with the masses and sending a Christmas card, here's a few other ideas to choose from that you could implement into your marketing plan (and budget) instead.
  • Send a New Year's card - wish them the best for 2018, just wait to do it until at least a week or so after the year starts, because by then they are more likely to have already trashed the Christmas cards.
  • Send a card for your business anniversary. Are you celebrating a year, or 3 or 14 or whatever with your company? Send a card announcing that and thanking them for supporting your business. 
  • Choose a random holiday to send a card for. Personally, I have a marketing plan this year around Groundhog's Day (yes, I'm serious) and I'll be sending cards for that in 2018.
  • Choose any other big holiday (Easter, St. Patrick's Day, 4th of July, etc.) and use that as an occasion to send cards out to your customers. 
  • Are you Facebook friends with your customers? Send them a birthday card for their birthday instead. You can see all the birthdays coming up in the next month, and while it's a little more work for you to keep up with, as adults we don't tend to get a whole lot of birthday happy mail, so this would probably get noticed and be appreciated.
Pick your fave, and give it a whirl for 2018. And look for a future blog post coming soon on 10 other things I am going to encourage you to do for your business in 2018!

Tuesday, November 14, 2017

Connecting With Others On The Go




Relationship marketing is at the core how we build a strong, sustainable business. Advertising has changed dramatically, companies are putting their dollars into digital marketing. Not surprising as people can be tied to their phones but they are also happy to connect and do business with others that they know, like and trust.

As you go about your day in your local community do you really connect with others. Do you smile, ask questions, use people's name? Your local community is a gold mine of customers, hostesses, team members, referrals, every person on average can connect you to 300 more. Learning the skills of relationship marketing is truly a must in this business. The classic book "How to win friends and influence people" by Dale Carnegie is a good read and education on how to successfully connect with others.

However, what I am talking about today is how to connect digitally with the people you meet. And it is so easy! Business cards are still a great tool for connection but having a digital connection is powerful as well. Connecting through Messenger as often as you can is an ideal way to be able to keep in touch with the people you meet. It's as easy as scanning their Messenger Code. Here's how:

From Home, tap your profile picture in the top left corner. Tap your picture at the top of the page. Tap My Code to let someone scan your code, or tap Scan Code to scan someone else's.

Once connected, you can continue the conversation. Think of messenger as digital conversations, not digital sales. Remember the lessons in Dale Carnegie's book!

You can also connect people directly to your public online events. You can create a QR code for these events and people can scan the code and join the event. Here are the steps:

If you're the host of a public event, you can create a QR code to promote your event.

To create a QR code:

Go to your event and click the three dots in the top right

Select Create QR Code

Click Download

These tools are a great way to connect through conversations in your community. Practice them today so you are ready to use these tools next time you leave the house.





Thursday, November 9, 2017

Three Ways to Stand Out at Your Holiday Vendor Events




I spent some time the other day thinking about the upcoming holidays and how I can maximize this month and share idea's with others to help them maximize the month while bringing enormous value to our customers. This month's cheque is our holiday cheque and typically the highest cheque of the year. So what's a direct seller to do? Do the things that other's don't, so you can have a business that other's won't.

IDEA 1: Bring a tree to decorate with your products, use your products as gifts under the tree and stuff some stockings with our products INSTEAD of setting up a table display. Ensure the decorations, gifts and stockings are ready for sale. Don't follow the crowd, bring the fun factor and enjoy the festive season!

IDEA 2: Use your table as a gift wrapping station! Bring gift wrap, bows, tags, ribbon, confetti, and stickers, and let people wrap their purchases at your table, play some Christmas music, serve some cocoa and cookies. Put a jar on the table for donations to your favorite charity and ensure your finger is ready to help them tie the perfect bow! Providing a service invites people to your booth and gives you a chance to start some conversations; we are in the relationship marketing business after all! Have a sheet for them to fill out their contact information so you can send a thank you card and forward to the charity for tax donation receipts.

IDEA 3: Expand your Social Media following by sharing the fun of your booth with your audience. You are going to be announcing on your social media channels the amount raised for your charity, so ask them to follow you (it's easy they have their phone with them, after all). Create a contest around the day by offering a special drawing for those that share a selfie (with their fabulously wrapped gift) on your business page, and let them know they will get a second chance of winning by liking your page! Remember to follow through, comment on their pictures, and ensure that you have a strong content plan for after the event.

Now go out and ROCK your vendor events and remember to take some time to brainstorm some ideas of your own.




Monday, November 6, 2017

Are You a (Facebook) Jailbird?



You've heard of it, you've seen friends complain about it, maybe you've even got locked up yourself. Facebook Jail...a term that didn't even exist five years ago but that's now as common as peanut butter and banana sandwiches. (yep, that is gross, btw)

Urban Dictionary defines Facebook Jail as "Facebook itself blocking you due to something you've either posted, words you've used or for harassment of another user." Let's dig a little deeper...

Ending up in Facebook Jail doesn't necessarily mean that you're unable to use Facebook altogether. Generally you will be blocked from just specific features of Facebook, usually the ones on which whatever offense occurred that landed you in jail in the first place. So, for example, if you sent messages through Facebook Messenger that people reported to Facebook, you might be blocked from using Messenger for a period of time. If you posted something in a closed group that someone reported, you might lose the option to post to groups. If you friend requested too many people that denied you and marked you as a spammer, you might be unable to friend request any more people for a set amount of time. Facebook will limit your functionality, or jail you, for anywhere from 24 hours (think first offense, or just one complaint against you) to 30 days (serious repeat offenders get that 30 day sentence.) If, after a 30 day sentence, you've still not learned your lesson, you can probably expect to have Facebook shut down your account altogether.

So, you're thinking...but WAIT, I'm no spammer!! Hey, we get it. We believe you when you tell us you have nothing but the best of intentions. But here's the deal: sometimes you end up in Facebook Jail anyway. Call it wrongfully accused, appeal the conviction (which rarely works) but it happens. So let's look at the best ways to avoid the Facebook Slammer completely, shall we?

  1. Stop taking other people's content! When you take those great company pics that everyone else is using and throw them out on your customer page, business page, etc. there's a really good chance that those images have a spammer label attached to them already, simply due to their widespread usage, and you putting it out there throws your name in the spammer pile. Instead, create your own images using Canva, PicMonkey, etc. 
  2. Don't post in random local groups asking for bookings, sales, recruits, etc. Let's say you're in 6 local groups (you know, yard sale groups, local mom's groups, business women's networking groups, etc.) If you write a post talking about the amazing sale you're currently having or how you are looking for "just two more women who want to make money from home", and then you copy/paste that post into all those groups, there's a really good chance Facebook is going to jail you. First off, THAT is spammy and gross, and just don't be that girl. And secondly, if you're using the exact same content back to back in rapid fire procession across all these places, that's a red flag to Facebook regardless of the actual content of your post. Which brings me to our next point...
  3. If you're running multiple Facebook parties over the same span of days, and using a fabulous scheduling service like Cinch Share, do NOT schedule all those posts to go into all those events at the exact same time. For the same reason as above - it's a red flag that you might just be a robot. Stagger your post times from event to event so that you're not gushing about your customer special in all 7 Facebook parties at the exact same millisecond. 
  4. While we are on events, if you're doing a single night live party event, make sure that you're staggering the posts for that. Every three minutes is a good rule of thumb right now. If you're posting more frequently than that, Facebook might snatch you up and not let you post at all, which is WAY worse than your guests having to wait and extra minute for your next pearls of wisdom in the party.
Hopefully those tips will help keep you from racking up a Facebook criminal record. If you've been jailed for something else, leave us a comment, we promise not to laugh at you!!

Wednesday, November 1, 2017

Your Store is Open, But Are Your Customers Coming In?


Your Facebook Business Page
In the realm of Facebook, you can think of your Facebook Business Page as your storefront. It's searchable by Google, you can list items for sale right on it, and anyone looking for you can find you, even if you are not connected on Facebook. But if you're not getting interactions on your page, that's a lot like opening your doors and nobody coming in to see you.

It's a bit of a vicious cycle...if you aren't getting interactions you'll rank low on Facebook's algorithm, and if you rank low on Facebook's algorithm, your content won't be displayed very frequently in your fan's news feeds, thus making it more difficult to get interactions. See the problem? So how do you break out of the cycle? First let's look at the Facebook algorithm for a second so you understand what I'm referring to when I say that, and then we'll look at how to up your reach.

The Facebook Algorithm
You hear people talk about this all the time, but what does it really mean? The average person now spends nearly two hours of their day on social media, and Facebook wants to own as much of that time as they can, rather than letting it go to YouTube, Pinterest, SnapChat, etc. So, in their continued effort to keep you captivated, they want to display things into your news feed that you are most likely to click on, like, comment on, or share - basically things you will spend your TIME on. So they are more likely to show you items from your friends, pages you like, groups you frequent, IF those items are already performing well. Posts that already have multiple likes, comments and shares have "proven themselves" so to speak, so Facebook deems them hot content and displays them more frequently.

So What's a Determined Direct Seller to do?
The best thing you can do to help increase your Business Page interactions, thus allowing more people to see you, is by putting out creative, unique, relevant content that is specifically of interest to the people who follow your page. Please note that this does NOT mean all business all the time. You might very well sell a fabulous line of jewelry, but if every single post on your page is a piece of jewelry, that is going to get old very quickly for your fans, yes? Instead, why not share relevant articles, such as runway trends, hot colors for the upcoming season, ideas on taking your look from day to evening seamlessly, etc.

Make a Plan, Work Your Plan
Creating content for your business page doesn't have to be difficult or time consuming, but you do need to carve out a little time to do it. As you're getting started, try out our Roadmap to Business Page Engagement below to help you along. Start compiling a list of post ideas - I always just refer to this as a brain dump. Look over your list...what common themes are you seeing? Those might be things you want to create a schedule around, or things that will be part of a multi-day series. We've given you best posting times and a hashtag of the day to get you thinking. Use your creativity to come up with other hashtags that work for you, your products, your company, and your industry.

Monday, October 30, 2017

CANI days for your Facebook Parties


Keeping up with Facebook changes (algorithms, policies, event, group, newsfeed looks, functions and features) and keeping our parties fresh and relevant - including content posts, new products, trends, tips and tutorials...how do we stay up to date?

I highly recommend that you implement Constant and Never Ending Improvement (CANI) Days!! These are days I schedule specifically to freshen up my party posts, my pictures and my videos. I find a quiet place to brainstorm. It could be the library, a quiet corner in my favorite tea shop, or just another area of my home. I settle in and I write down everything I think of around what's working (and what's not working!) in my parties. This is my brain dump, if you will.

Once that is complete, I pull out my Roadmap for Facebook Parties and freshen up or even rebuild parts, or all of my party. 

I use a variety of resources for inspiration: My own notes after my parties (what worked and what didn't), industry magazines, influencer's social media pages and blogs, files on my computer that I keep on things I want to revisit for creative bursts…I even have a Facebook group with just me in it that I share posts into that inspire me to create similar posts with my own spin. You get the idea…things that spark my own creativity to build engaging, fun, or educational party posts.

From there I think, what is working well in my party already, and what needs freshening up? Then I build the new posts, and make plans for new graphics and videos. 

Your Facebook party is an experience that YOU have created through your roadmap. This is not a one-time deal that you just create and forget. You must continue to tweak, enhance, throw out and write new fun posts through your CANI days!!

Be the consultant that doesn't just want to be good at her Facebook parties. Anyone can be “good.” Strive for extraordinary in every post, graphic, video and interaction you have with your hostesses and guests, because Social Media is a blessing and a curse in our business...a blessing because we have 2 Billion potential connections at our finger tips, but then a curse because if we aren't entertaining them with our party content, they can quickly search for a consultant that does. 


So, when are you scheduling your CANI day?