Anyone can make a sale at a party, but to get those
customers coming back to you over and over again, one of the most important
things you need to do is give them amazing customer service. The advent of
social media means that it’s easier than ever to reach customers far and wide,
BUT it also means that it’s easier than ever for your customers to find another
consultant to meet their needs if you’re not taking great care of them. So,
with that in mind, here are four basics of customer service that you need to
absolutely live by:
·
Listen to your customers. Even if they are
complaining. Especially if they are complaining. Sure, some people will always
find something to complain about, but sometimes you’ll find there is validity
in what they are saying. If something is wrong (they received the wrong item,
it wasn’t what they expected, etc.) make it right. Someone who walks away upset
is likely to tell others how NOT helpful you were, so don’t give them that
option. Do whatever you can within your power to make their experience a good
one.
·
Don’t make promises unless you will keep them.
Not just “plan” on keeping them, but actually do it. Being reliable is crucial
in any relationship, and a business relationship is no different. If you tell
them you’re going to call them tomorrow with a price, do it. If you think
there’s any chance in the world you can’t make that call, don’t even say it.
·
Be helpful. Is your customer looking for a
solution to a need or problem? If you have something that will fill that need,
fabulous. Hook them up. If you do NOT have something that will fill that need,
be honest about that fact. Don’t try to sell them on something else that is
ultimately not going to be a fix for them, because in the long run they will
realize that the product you’ve sold them isn’t going to do what they wanted it
to do, and that will leave a bad taste in their mouth about you and your
products. Better for them to look elsewhere for the item they need now, and
then be willing to come back to you in the future because you were honest with
them upfront.
·
Treat them as real people, not just sales.
People like to feel like you’re remembering THEM not just their purchase, and
this becomes easy if you simply take a few notes after speaking with them. You
might jot down that their daughter is applying to colleges, or that they are
helping their mom move, or that they just got a new puppy. Next time you speak
to them, bring that up in conversation, to check in and see how things are
going in that area of their life. Remember the old saying, people don’t care
how much you know until they know how much you care!
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