If Facebook Were a Country....

So you may have heard, right at the end of June, Facebook reached the 2 billion user mark. Meaning if Facebook were a country, it would be the most populous in the world. After launching only 13 years ago, Facebook now serves 2 billion of the 7.5 billion people on the planet. And there is no end in sight on that growth.

Check out this chart, which can be found in an article from TechCrunch.com

So what does that mean to you, as a business person trying to do business in the land of Facebook? Well, frankly, first and foremost, if you're NOT doing business already on Facebook, you better start. Your competitors are there. Your customers are there. Heck, your customer's mama is there. Everyone is there. If you're not, you are missing the boat. BUT, as we always will tell you at Successfully Social, you better not go in there thinking you can be all business all the time and find that success you're looking for...

Above all else, Facebook is still SOCIAL. It is the perfect place to grow relationships...plant the seeds through your Facebook parties or networking in common interest groups, cultivate those relationships through Facebook Messenger or in your closed customer groups, and ultimately watch those relationships bloom as those customers come back to you, book their own parties, and even become (gasp) FRIENDS of yours outside of the business relationship. That's what this whole crazy Facebook thing is all about.

Look for a future post where we dive deeper into the different areas of Facebook...your personal wall, your business fan page, your closed group...and talk about what is appropriate for each of those different locales.