Your Store is Open, But Are Your Customers Coming In?

Your Facebook Business Page
In the realm of Facebook, you can think of your Facebook Business Page as your storefront. It's searchable by Google, you can list items for sale right on it, and anyone looking for you can find you, even if you are not connected on Facebook. But if you're not getting interactions on your page, that's a lot like opening your doors and nobody coming in to see you.

It's a bit of a vicious cycle...if you aren't getting interactions you'll rank low on Facebook's algorithm, and if you rank low on Facebook's algorithm, your content won't be displayed very frequently in your fan's news feeds, thus making it more difficult to get interactions. See the problem? So how do you break out of the cycle? First let's look at the Facebook algorithm for a second so you understand what I'm referring to when I say that, and then we'll look at how to up your reach.

The Facebook Algorithm
You hear people talk about this all the time, but what does it really mean? The average person now spends nearly two hours of their day on social media, and Facebook wants to own as much of that time as they can, rather than letting it go to YouTube, Pinterest, SnapChat, etc. So, in their continued effort to keep you captivated, they want to display things into your news feed that you are most likely to click on, like, comment on, or share - basically things you will spend your TIME on. So they are more likely to show you items from your friends, pages you like, groups you frequent, IF those items are already performing well. Posts that already have multiple likes, comments and shares have "proven themselves" so to speak, so Facebook deems them hot content and displays them more frequently.

So What's a Determined Direct Seller to do?
The best thing you can do to help increase your Business Page interactions, thus allowing more people to see you, is by putting out creative, unique, relevant content that is specifically of interest to the people who follow your page. Please note that this does NOT mean all business all the time. You might very well sell a fabulous line of jewelry, but if every single post on your page is a piece of jewelry, that is going to get old very quickly for your fans, yes? Instead, why not share relevant articles, such as runway trends, hot colors for the upcoming season, ideas on taking your look from day to evening seamlessly, etc.

Make a Plan, Work Your Plan
Creating content for your business page doesn't have to be difficult or time consuming, but you do need to carve out a little time to do it. As you're getting started, try out our Roadmap to Business Page Engagement below to help you along. Start compiling a list of post ideas - I always just refer to this as a brain dump. Look over your list...what common themes are you seeing? Those might be things you want to create a schedule around, or things that will be part of a multi-day series. We've given you best posting times and a hashtag of the day to get you thinking. Use your creativity to come up with other hashtags that work for you, your products, your company, and your industry.